Certified Marketing Automation Specialist
Automation systems for service businesses that need to convert, not just impress.
B.S. in Hospitality Management, now building the funnels, GHL automations, and agency-standard copy that turn skeptical prospects into booked, retained clients.
Certified Marketing Automation Specialist
B.S. Hospitality Management
Philippines · Remote
Who I am
I came into marketing automation through hospitality, not through ads. A B.S. in Hospitality Management trained me to think in terms of guest experience — noticing what someone needs before they ask, keeping every touchpoint consistent, and never letting a follow-up slip.
My approach treats a funnel the way a good front desk runs a property: nothing is left to memory. Every stage a lead moves through — first contact, nurture, booking, retention — is mapped, tagged, and automated so the business runs the same way whether I'm in the system or not. I plan in Miro, build in GoHighLevel, and draft strategy and copy with Claude.
Right now I'm focused on service-based businesses — studios, clinics, and local brands — that have real demand but a leaky, manual follow-up process standing between them and a full calendar.
What I Bring
business requirement analysis
Digging into a client's actual business — offers, sales process, bottlenecks — during discovery to define exactly what the system needs to do before any building starts.
strategy planning
Turning discovery into a full marketing plan — how awareness, nurture, booking, and retention connect into one integrated campaign, not just a list of tactics.
funnel design mapping
Laying out the customer journey stage by stage in Miro — every entry point, decision, and exit — so the funnel's logic is clear before it's built in GHL.
high converting assets
Writing the landing pages, emails, and SMS copy that actually move a skeptical prospect to book — agency-standard messaging, not generic templates.
GHL automation setup
Building the live system in GoHighLevel workflows, tag architecture, and pipeline configuration that a client's team can actually run the business on.
Campaign Optimization
Reading the results once a campaign is live and adjusting messaging, timing, and workflow logic to improve conversion over time.
Gohighlevel (Build)
Miro (map)
Claude (draft)
Case Studies
Client Project
Glow Theories Skin Studios
The Challenge
A skincare studio needed a booking funnel that could handle skeptical, research-heavy prospects — and a backend that wouldn't rely on manual follow-up to keep leads from going cold.
What I Did
Wrote landing page and email copy to a professional agency standard, then built and documented 16 connected GHL workflows on top of a complete tag architecture and pipeline configuration.
The Result
16 connected, documented workflows handed over as a system a real client could run their business on — not a one-off campaign.
Super Simple 4 Step Process
01
Discovery call
Sit down with the client to learn every small detail about their business: how they get leads, where things break down, and what a "win" looks like.
02
Strategy & campaign planning
Turn discovery into a full strategy document and integrated campaign plan before any building starts.
03
Map & build
Map the funnel in Miro, then build it as a live system in GoHighLevel: tags, pipelines, and connected workflows.
04
Document
Write everything up in a clear document so the client's team can run and maintain the system without me in the room.
Have a business that needs a system, not just a campaign?
Reach out with a bit about your business and where leads are currently falling through — I typically reply within 1–2 business days.
"Systems, not guesswork — automations a client can actually run their business on."
Copyright 2026. Shaun Garcia. All Rights Reserved.